Archive - Product: Behind the Craft

The Analytics Gap Most eCom Teams Don’t Know They Have | Raul Parquet, Dir. eCom (Princess Cruises)

Director of E-Commerce Raul Parquet explains how Princess Cruises is turning one of travel's most complex buying experiences into a seamless digital…

Apr 7 • Jeff Wharton

Leader Spotlight: Navigating AI product design and judgment, with Jason Bejot

Jason Bejot is Senior Manager, Experience Design, AI Assistant at Autodesk.

Apr 7 • Jessica Srinivas

Leader Spotlight: Building Hyper-Localized CX in a Global Market, with Lucila Levit

Lucila Levit is Global Head of Customer Experience at Humand, where she leads end-to-end customer strategy across multiple regions.

Apr 1 • Katie Schickel

March 2026

How to Avoid AI FOMO like Patagonia | Angela Clark, VP Digital

VP of Digital Angela Clark explains how Patagonia is building the future of digital retail not by chasing AI hype, but by letting brand mission drive…

Mar 24 • Jeff Wharton

The Anti-Headcount Billion-Dollar eCom Playbook | David Cost, CDO (Rainbow Shops)

David Cost explains how Rainbow Shops competes with Amazon, Walmart, and Shein — not by scaling headcount, but by turning the right partnerships into an…

Mar 17 • Jeff Wharton

Leader Spotlight: Experimentation within an established core product experience, with Laure Marchand

Laure Marchand is Director of Product Management at OfferUp, a digital marketplace connecting local buyers and sellers.

Mar 12 • Marta Randall

The World’s Safest Driver Isn’t Human. Can Waymo Stop Traffic Deaths? | Chinmay Jain, Dir. Product

From YouTube to Waymo, Chinmay Jain explains how building a product that bets lives on AI forces you to rethink evaluation, unlearn misleading metrics…

Mar 10 • Jeff Wharton

Leader Spotlight: Growing and scaling resilient teams, with Alyssa Zeisler

Alyssa Zeisler is General Manager of Beacon, a streaming service by Critical Role.

Mar 10 • Jessica Srinivas

Leader Spotlight: Designing experiments for modern buyer behavior, with Laura Laytham

Laura Laytham has 20+ years experience leading end-to-end website rebuilds, platform migrations and growth programs.

Mar 9 • Marta Randall

Leader Spotlight: Leveraging CX as a decision filter, with Aurelia Pollet

Aurelia Pollet is VP of Customer Experience at CarParts.com.

Mar 4 • Jessica Srinivas

The Cortisol UI: How We Fix FinServ’s Empathy Problem | Melissa Douros, CPO (Green Dot)

From debt collection to CPO, Melissa Douros explains why financial products should be designed to lower stress, build trust, and replace shame-driven…

Mar 3 • Jeff Wharton

February 2026

Leader Spotlight: From features to revenue stories, with Anni Yatham

Anni Yatham is a Director of Product Management at Advance Auto Parts and a digital business and growth leader with more than 20 years of experience in…

Feb 26 • Jessica Srinivas

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