Archive - Product: Behind the Craft

Leader Spotlight: How new product functionality re-engages users at checkout, with Sean McAuliffe

Sean McAuliffe is Director of Product Management at Shop Your Way, where he leads checkout payments and credit strategy across online and in-store…

Feb 19 • Katie Schickel

Smarter AI Models Won't Fix Your Deployment | Maryam Ashoori, VP PM/Eng (IBM, Watsonx)

IBM's Maryam Ashoori breaks down why enterprise AI success depends less on smarter models and more on governance, architecture, and designing for agents…

Feb 17 • Jeff Wharton

Leader Spotlight: Building a culture-first digital transformation, with Dani Tumbusch

Dani Tumbusch is Chief Technology Officer at Alamo Drafthouse Cinema, where she’s led a full-stack modernization effort — rebuilding the guest…

Feb 17 • Katie Schickel

Leader Spotlight: Leveraging AI to add genuine value, with Prasun Baidya

Prasun Baidya is Head of Technology and Product at TrueCar, where he leads the company’s technology strategy, product development, and platform…

Feb 12 • Jessica Srinivas

Using AI to Preserve 140 Years of History at the LA Times | Deepika Manglani, VP Product (LA Times)

Deepika Manglani visits to discuss how her team at the LA Times is using AI to preserve over 12 million pages of news archives from as far back as the…

Feb 4 • Jeff Wharton

Leader Spotlight: Building 0-to-1 products inside legacy organizations, with Jose Diaz Salazar

Jose Diaz Salazar is a product and strategy executive and “zero-to-one builder” based in San Francisco.

Feb 3 • Jessica Srinivas

January 2026

Designing for Attention: How CrossFit Builds Product for Community-Led Growth | Ben McAllister, CPTO

Ben McAllister, CPTO of CrossFit, unpacks why attention -- not usability or features -- is the real constraint in product, and how designing for…

Jan 27 • Jeff Wharton

Leader Spotlight: Extending value from enterprise to SMB customers, with Jessica Sapsis

Jessica Sapsis is Senior Director of Product at Toast, a point of sale and management system for restaurants, hotels and retailers.

Jan 22 • Jessica Srinivas

How AI Can Eliminate the “Chaos Tax” in Enterprise Software | Karthik Viswanathan (TalAiro)

Karthik Viswanathan, Founder and CPTO at TalAiro, breaks down the Chaos Tax and why the right AI question isn’t “what can we replace?” but “what human…

Jan 20 • Jeff Wharton

Leader Spotlight: Creating exceptional resident experiences, with Braeden Scheer

Braeden Scheer is Vice President of Product Management at SmartRent, a smart technology solutions company built for real estate owners, managers, and…

Jan 20 • Katie Schickel

Leader Spotlight: Networking without the cringe, with Kim Shyu

Kim Shyu is Chief Product Officer at Careology, a healthtech startup focused on improving remote cancer care through digital solutions.

Jan 15 • Jessica Srinivas

April Dunford’s 1 Killer Question to Expose Weak AI Product Positioning

April Dunford, bestselling author of Obviously Awesome and one of the most trusted voices in product positioning, explains how to expose weak AI claims…

Jan 13 • Jeff Wharton

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