Archive - Product: Behind the Craft

Leader Spotlight: Rethinking quality for non-deterministic products, with Amir Rozenberg

Amir Rozenberg is Chief Product Officer at Blue Triangle, where he leads product for a digital experience platform that helps online businesses connect…

14 hrs ago • Jessica Srinivas

Beyond AI Theater: How a Real AI Product Team Looks Now | Eric Anderson, SVP Product (Datasite)

DataSite's SVP of Product on why 'the contract has changed,' the four-box framework for deciding how you use AI, and how you build trust with AI when…

Jul 2 • Jeff Wharton

June 2026

Leader Spotlight: Leading product with people first, with Denise Dresler

Denise Dresler is VP of Product Design at Avature, an enterprise SaaS platform for talent acquisition and talent management.

Jun 29 • Marta Randall

Leader Spotlight: Building trust through user-generated content, with Alicia Dixon

Alicia Dixon is Director of Product Management, with a recent focus on ecommerce and consumer-facing product strategy.

Jun 29 • Jessica Srinivas

Leader Spotlight: Why delight still matters in product design, with Ken Frei

Ken Frei is a product leader and executive coach with more than a decade of experience building and scaling products across startups and public…

Jun 24 • Marta Randall

Feedback Is Just the Start: How Acting on It Increased Zipcar’s NPS by Over 50% | Nishaat Vasi, CPO

Here's how Zipcar's CPO rebuilt a culture of member obsession using in-context feedback, P&L-connected metrics, and disciplined experimentation to drive…

Jun 23 • Jeff Wharton

Leader Spotlight: Why every surface in ecommerce has a different job, with Vibhu Arora

Vibhu Arora is Director of Product Management, AI/ML at Walmart, where he leads AI Search and Personalization for Walmart eCommerce.

Jun 23 • Jessica Srinivas

Leader Spotlight: How customer success made me a better designer, with Chanel Fetaz

Chanel Fetaz is Director of Product Design and UX at Apartment Therapy Media, where she leads UX and digital product design across the company’s…

Jun 18 • Marta Randall

From Hostile to Rewired: How Descript CEO Drives AI Adoption | Laura Burkhauser, CEO of Descript

Descript CEO Laura Burkhauser shares how she maps her team’s AI readiness, why “two X productivity” is the wrong pitch to your team, and a two-by-two…

Jun 16 • Jeff Wharton

Leader Spotlight: Building faster in a compressed product lifecycle, with Ali Tahmasbi

Ali Tahmasbi is CPO at Instil, a relationship management platform for nonprofits.

Jun 4 • Katie Schickel

Leader Spotlight: Building product in service of journalism, with Mike Norman

Mike Norman is Head of Product and Innovation at STAT, a top-tier, award-winning publication that covers health, medicine, and life sciences.

Jun 2 • Katie Schickel

May 2026

Leader Spotlight: Builders vs. peopleers and the future of product management, with Roger Portela

Roger Portela is Senior Director of Product, Fintech, AI, Payments Optimization, and CX at PayNearMe, a platform transforming the payment experience for…

May 21 • Katie Schickel

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