Product: Behind the Craft

Product: Behind the Craft

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September 2025

Zapier’s AI Transformation Playbook with Phil Lakin (Zapier)
From building NoCodeOps into a thriving community to leading Zapier’s AI transformation, Phil Lakin shares lessons on timing, product bets, and scaling…
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Jeff Wharton
Leader Spotlight: Building a sustainable product ecosystem, with Anub Maheshwari
Anub Maheshwari is CVP & Head of Engineering at AMD, where he oversees product and system software development, program management, and customer…
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Marta Randall
Copilot, Claude, & OptiGPT: The AI Stack Driving Optimizely
From AI-powered PRDs to customer health insights, Cory Liebgott reveals how Optimizely turns everyday workflows into experimentation breakthroughs using…
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Jeff Wharton
Leader Spotlight: Solving adaptive vs. technical problems, with Jen Wang
Jen Wang is CPO at Framework, a consumer electronics company focused on giving consumers options to repair, upgrade, and customize their electronics as…
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Katie Schickel
Leader Spotlight: Boosting reach and efficiency with digital commerce, with Jeff Mikos
Jeff Mikos is Head of Digital Commerce Strategy at McFadyen Digital, where he focuses on helping organizations unlock growth by aligning business…
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Jessica Srinivas
How 1 CPO Uses AI to Deliver a Full Product Team
Learn how Michael Krafft scaled a 250K+ member startup without a product team using AI to automate discovery, prototype faster, and drive 50% more…
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Em Kochanek
Product Leadership in High-Touch Industries
Learn how product leaders from Phillips Auction House, Princess Cruises, and Wynn Las Vegas navigate industries with highly personal experiences…
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Imane Rharbi
4 Ways Product Leaders Are Quietly Using AI to Win
Don't be that PM leader left behind in the AI efficiency arms race.
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Jeff Wharton
Leader Spotlight: Building a career with intent, with Jenna Bilotta
Jenna Bilotta’s career spans design leadership at Google, Dropbox, and Spotify, as well as her current role as Head of Product – Frame.io at Adobe.
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Katie Schickel
Why Optimizely is Betting on Agentic AI | Cory Liebgott, VP of Product (Optimizely)
From rethinking AI roadmaps to building internal tools like OptiGPT, Optimizely's Cory Liebgott shares lessons on pivoting fast, keeping customers…
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Jeff Wharton
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