Today, we’re talking with Aleks Bass, CPO at Typeform.
In part one of this two-part episode, Aleks talks about:
The exact methodologies for user research that she used to develop a complete product strategy in just 45 days
Their discovery of “feature constellations” - sets of features that are worth 10x more when combined than just the sum of the parts
How to break the rules of user research for even faster results
Links
Check out Part 2 of this episode with Aleks Bass, CPO of Typeform
LinkedIn: https://www.linkedin.com/in/aleksbass/
Chapters
00:00 Intro
00:54 Aleks Bass’ Unique Career Path
02:07 Challenges at Typeform
06:49 Research-Driven Product Development
11:35 Understanding Customer Needs
33:07 Feature Constellations and Their Impact
40:05 Outro
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