Today, we’re getting into Part 2 of our masterclass on user research and product strategy from Aleks Bass, CPO at Typeform.
In part two of this episode, Aleks talks about:
How she successfully launched Typeform for Growth in only six months, which quickly became Typeform's fastest-growing product ever
How she restructured the entire Typeform product development lifecycle, adding continuous usability testing as a crucial part of that process
And how you can cultivate strong partnerships between R&D and GTM to drive similar success
Links
Check out Part 1 of this episode with Aleks Bass, CPO at Typeform.
LinkedIn: https://www.linkedin.com/in/aleksbass/
Chapters
00:00 Intro
00:47 Understanding User Personas
02:09 Launching Typeform for Growth
05:05 Product Development Lifecycle
07:49 Usability Testing and User Feedback
13:34 Competitive Analysis and Market Positioning
19:34 Go-to-Market Strategy
26:28 Company Ceremonies and Collaboration
31:04 Outro
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