The Secrets Behind a 30x AI Product Team | Zac Hays, CPO (Luxury Presence)
From cutting down bug triage time by 80% to rethinking design sprints and code rewrites with AI, Zac Hays shares how Luxury Presence is building a 30x product culture.
In this episode of LaunchPod, we’re joined by Zac Hays, CPO at Luxury Presence, a fast-growing real estate tech platform that made a huge bet on AI adoption across the company.
Here’s what we cover:
Luxury Presence’s 30x Value Principle and how they rethought goals and projects to have exponential-level impact (2:13)
How their mandatory AI bug triage policy has cut resolution time by 80% (8:15)
The AI design sprint process that allowed the company to 20x product velocity (10:50)
How they’re building an autonomous AI marketing team for real estate agents (19:00)
1. The 30x Value Principle (2:00)
Zac encourages his product teams to stop thinking in terms of incremental gains. Instead of asking how to get 2x faster, they ask: What would 30x improvement look like?
“You can make yourself a little bit more efficient by writing a PRD faster, but what would it look like if you added 30x more value with a workflow change? That question changes the entire mindset.”
The result: Every project at Luxury Presence starts by exploring exponential possibilities rather than surface-level optimizations.
2. 80% Faster Bug Resolution with AI (8:15)
Every bug that comes into Luxury Presence is triaged by an AI tool first. The system understands historical context, asks clarifying questions, and only escalates when necessary, which saves engineers countless hours.
“Every bug is triaged by an AI tool that we built first. It has context to everything we’ve ever done at the company. It’s had such a meaningful impact on resolution rate — more than 80% savings in cycle time.”
The result: By automating investigation and pattern detection, Zac’s team freed up engineers to focus on solving the hard, meaningful problems that move the business forward.
3. Rethinking Design Sprints with AI (10:50)
After discovering tools like V0 and Lovable, Zac’s team redefined what a “design sprint” could be. Instead of a five-day process, they now complete entire rounds of ideation, prototyping, and testing in just three days:
“We shortened it to three days. We still did the first day of learning, and then the second day we all picked different tools, V0, Bolt, Lovable, and said, ‘you got an hour', come back with a prototype and show it off.’ The speed was absolutely amazing.”
The result: This shift has allowed Luxury Presence to test exponentially more ideas (and not fall in love with the first idea just because it took a lot of time and effort to pull together).
5. Building the Autonomous AI Marketing Team (19:00)
Luxury Presence’s next evolution: a fully autonomous AI marketing team that helps real estate agents manage SEO, website optimization, and client communication.
“We asked: if we were to coach a real estate agent on the best way to do their marketing, what would that look like? Then we started chipping away at those steps until the AI could do it.”
The team is already rolling out agents that handle website SEO, generate content, and respond to leads in real time, giving solopreneurs access to a marketing team they could never afford otherwise.
Chapters
00:00: Intro
03:31: How Luxury Presence started tinkering with AI
08:15: Automating bug fixes (the 80% reduction)
10:50: Zac’s “AI Design Sprint” process
14:00: Using AI to tackle tech debt and codebase rewrites
19:04: Building an “autonomous” AI marketing team
22:22: Conclusion
Links
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