4 Ways Product Leaders Are Quietly Using AI to Win
Don't be that PM leader left behind in the AI efficiency arms race.
In this episode of LaunchPod, we’re highlighting four real-world workflows where product leaders are successfully applying AI: research synthesis, rapid prototyping, customer insights, and workflow automation. Read our full breakdown here.
TL;DR
Rethink product strategy with AI customer insights (00:00)
Sierra Hahn-Ventrell’s team at Apartment List used AI to analyze interviews, call data, and prototype feedback.
Instead of pushing ahead blindly, AI surfaced competitor comparisons and market saturation that forced them to rethink their approach and scrap the original idea.
What you can do: Run your research data through AI synthesis after every sprint to check for red flags like repeated competitor overlap or unconvincing product-market fit.
How to build a Slack AI “Intern” (06:37)
Neha Monga’s team at Lattice set up a lightweight AI assistant inside Slack to collect, organize, and summarize product feedback from across the company. This “intern” made customer insights instantly searchable and cut down hours of manual sorting.
What you can do: Start by funneling existing feedback channels (Slack threads, tickets, calls) into an AI bot that can tag, cluster, and summarize themes.
How to automate PRDs (14:11)
For Roman Gun at Zeta Global, AI became a first-pass writer for product specs, pulling context from research notes and team discussions. Instead of starting from a blank doc, PMs could edit and refine drafts, saving time and keeping everyone aligned.
What you can do: Use AI to draft PRDs from meeting transcripts and research docs, then layer on PM judgment to refine priorities and tradeoffs.
How to prototype in an afternoon (22:42)
With AI tools, prototypes that once took weeks could be built in a single afternoon. For Derek Pharr, this let PMs validate concepts with customers quickly and decide which directions to pursue before engineering invested serious time.
What you can do: Use AI app builders or design tools to spin up quick, interactive prototypes. Test them with users right away to pressure-test assumptions.
Chapters
00:00 Rethink product strategy with AI customer insights
06:37 How to build a Slack AI “Intern”
14:11 How to automate PRDs
22:42 How to prototype in an afternoon
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Resources
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